SK-II achieve a 3x higher click-through rate than anticipated, while reducing CPC by 44% through BiddingX DSP.
Achieve a 3X Higher Click-through Rate (CTR)
Reducing CPC by 44%
Optimizing Cost Per Mille (CPM)
Achieving maximum impressions in a particular area
SK-II was created in Japan and is a premium skincare brand under Procter & Gamble. Dedicated to researching Asian skin, the brand embraces "Crystal Clear" as its core philosophy. Its patented ingredient Pitera® has delivered transformative results to millions of women, making SK-II highly popular among consumers across Asia, including China.
As a representative case of an international brand's campaign in Mainland China, this promotion helped SK-II Hong Kong achieve a 3x higher click-through rate than anticipated, while reducing CPC by 44%. The successful experimentation within mobile news feeds further encouraged this premium skincare brand—known for its focus on high-quality audiences and premium media environments—to gradually shift more budget toward mobile channels. As a result, SK-II has established a long-term partnership with BiddingX.
Moving forward, BiddingX remains committed to helping more international brands effectively reach target audiences in China, sparking their interest in overseas markets, driving offline traffic, and maximizing overall advertising value.