Qualcomm reaching 79% of Viewability, CPC: 62.5% lower than expected, saving 61.2% of the ad budget through BiddingX DSP.
Total Impressions: 150 million, achieving 130% of the planned goal
Total Clicks: Over 980,000, reaching 250% of the target
CPC: 62.5% lower than expected, saving 61.2% of the ad budget
Viewability: Reached as high as 79%
Qualcomm, the world's largest radio communication technology company, launched a large-scale national campaign for its new corporate brand "The Future is Now," marking its first foray into programmatic advertising to communicate how Qualcomm's innovative technologies are transforming people's lives. Leveraging the massive audience database, advanced algorithmic capabilities, and intelligent optimization technologies, BiddingX implemented a comprehensive audience strategy—combining core targeting, refined segmentation, strong contextual relevance, and uplift enhancement—to help Qualcomm effectively reach its target audience.
Supported by robust data and technical capabilities, BiddingX's multi-layered targeting strategy enabled Qualcomm to engage more relevant audiences with precision. In addition, BiddingX's powerful intelligent bidding and optimization technologies ensured high-quality, brand-safe, and cost-controlled media placements. The campaign results significantly exceeded expectations, marking a successful first step in Qualcomm's shift toward data-driven digital marketing.