BiddingX DSP helps Jeep to boost high-quality in-store test drive across all three models reached 9%.
HWSL reached 1.62x the client's target
Landing Page CTR increased by 59.5%
Registration Rate rose by over 200%
CPT came in 45% below the expected cost
Jeep® is a registered trademark of Chrysler Group LLC. Established in 1941, the brand is not only the creator and leader of the SUV segment but has also become almost synonymous with the vehicle category.
For this campaign, Jeep featured three of its key models—Wrangler, Grand Cherokee 4xe, and Gladiator—and partnered with BiddingX DSP to promote its "0 Down Payment SUV Exchange" offer. The strategy significantly increased brand exposure while generating high-quality sales leads at optimal cost efficiency.
Through BiddingX's refined marketing solutions tailored for Jeep's full SUV lineup, the campaign delivered outstanding results. The overall in-store visit rate across all three models reached 9%, demonstrating remarkable success in both quantity and quality of leads. The results earned strong recognition from both the client and their agency.