Through BiddingX’s advanced technical expertise, IBM achieving engaged visit rate exceeded 30%.
Click completion rate achieved 240.1% of the KPI target
Engaged visits completion rate hit 214.2% of the KPI target
Engaged visit rate exceeded 30%
Cost Per Engaged Visit (CPEV) was 53.3% below the client's expectation
Cognitive Business represents IBM's latest brand transformation strategy, which leverages cognitive technologies to usher commerce into a new era. Spearheaded by the IBM Watson platform, this initiative is built on systems designed to comprehend, reason, and learn—empowering industry leaders to reshape their sectors.
The IBM "Cognitive Business" campaign targeted three core B2B segments: senior enterprise decision-makers and managers, heads of corporate strategy departments, and IT managers and developers. Reaching these specialized B2B audiences required a comprehensive audience-targeting strategy supported by robust technical execution. Through BiddingX’s advanced technical expertise to design a five-tier audience targeting strategy and provided full-process technical support, ultimately achieving outstanding results, which effectively enhanced the target audience's awareness of IBM's cognitive business and its brand influence.